CITS made a significant impact at the ITB Berlin 2026, held from March 3 to 5. As the sole travel agency partner for the “Nihao! China” campaign, CITS showcased 23 innovative one-day tour products covering 14 cities, alongside luxury train packages and high-tech industrial tours. This participation successfully attracted over 40 potential global partners, effectively expanding the channels for inbound tourism to China.
During the exhibition, CITS provided vital support for the “ITB Chinese Night: Taste of China” promotional event on March 3. The evening featured cultural highlights such as Macao lion dances and Wudang martial arts. By presenting a professional and diverse product line, CITS created a high-level platform for international cooperation. This initiative underscores the company's commitment to enhancing China's global tourism image and fostering deeper cultural exchanges.
The successful showcase at ITB Berlin 2026 reflects the rebounding vitality of the Chinese travel market. Through targeted promotions of the “Chinese Night” and high-quality travel services, CITS continues to lead the way in connecting international travelers with authentic Chinese experiences. As global interest in China grows, these efforts are essential for the sustainable development of the inbound tourism sector and the strengthening of international travel networks.