Beijing International Mountain Walking Festival is the only mountain sports brand activity approved by Beijing Municipal Government, co-held by Beijing Municipal Sports Bureau, the People’s Government of Mentougou District, Beijing Sports Association and Beijing NGO International Communication Association. It aims at constructing the global city with Chinese characteristics and the international sports central city. Also, this festival is an important part to create mass international brand activity, and it is another international sports brand activity promoted by Beijing after Beijing Marathon, China Tennis Open and Snooker China Open, with holding once every year.
Beijing International Mountain Walking Festival embodies integration of sports, culture and tourism, integration of sport event organizations with participants among international, domestic and Beijing and other regions, and integration of mass fitness and athletic competition. The merge of nature and people will have great positive effect to meet the masses' demand for increasing diversified and multilevel fitness, create good life, and promote booming of mass sports in Beijing.
Walking Festival takes “Walking in ancient path and villages, guiding a new leisure life” as slogan, roots in low carbon concept, and advocates public welfare and low carbon life. The Walking Festival also improves popularity and influence in mountainous area of Beijing and explores new development mode of industries. To thoroughly implement scientific outlook on development and execute “Humanity Beijing, High-Tech Beijing and Green Beijing” strategy as well as achieve the goal of building global city and international sports central city, the festival will promote scenic spot construction in whole district and green ecology development belt construction in Yongding River. It also will try to build mass sports international brand competitions, and implement National Fitness Regulations fully by taking increasingly fitness demand of masses as starting point.